SON Tribe Media is a Bristol-based media channel that provides a platform for diverse entertainment and up and coming creative talent. Their most popular content comes in the form of short comedy sketches based on the lives of Scott, Omar and Nathan. In this interview Scott, Omar and Nathan discuss the hustle of building their own comedy channel and who their biggest influences are.

The obsession with social media in our everyday lives has led to a flurry of emerging comedic talents from young men of colour. Chicken Connoisseur, Roll Safe and Big Shaq are a few examples of the comedy inspiring the youth in the UK. Today anyone can grab a camera, call some friends and shoot a short comedy video that could go viral overnight. Let’s get behind our local comedy geniuses at SON Tribe and support their progress! Watch our interview with Scott, Omar and Nathan below.